Searching For My Next Adventure

Last Fall I made the tough decision to shut down my mushroom tea company Immorel. After informing our customers and selling out of our remaining inventory, I closed our doors in Winter 2024. I’ll write a blog post about it eventually.

Now I’m searching for my next adventure in Product Design and UX. A part of me missed the fast-paced and rewarding word of Experience Design (although I found ways to incorporate design thinking into basically everything we did). Now I’m ready to return to the corporate world with an entirely new set of skills to help e-commerce brands build out digital experiences their customers will love.

Spending Time With Family & Friends

Something more entrepreneurs try not to think too much about is how much they miss out on while building their brands. I got to experience so many amazing things while running Immorel (mushroom festivals, Target Accelerator Program, public speaking engagements, functional mushroom workshops….) but it came at a cost.

These past few months, my top priority has been reconnecting with my community. Its revived me in so many ways, and helped me prepare for my next journey.

Publishing MY Quantum Mushroom SUBSTACK

My Substack Quantum Mushroom explores the tension between nature and technology through storytelling and design thinking.

After writing sporadic blog posts for Immorel and Salesforce, I had realized that putting my thoughts onto digital paper helped me make sense of the world. In January 2025, I decided to launch a Substack newsletter to combine my love of design thinking and storytelling about nature, technology, and science fiction. So far it’s been an absolute blast. I can’t wait to continue building my writing and storytelling skills.