After years of dreaming about starting my own company, I combined my love of functional mushrooms with design thinking to create something unconventional: a mischievous, metal-inspired mushroom tea brand that turned wellness industry norms upside down.

• Through user research and iterative design, we crafted experiences that made functional mushrooms feel exciting and accessible - from our edgy packaging that stood out on retail shelves to our digital presence that caught the eye of major publications.

• I led our brand from scrappy DTC launch to nationwide scale, learning invaluable lessons about user-centered design along the way. Our human-first approach resonated deeply, earning us a spot in Target's Accelerator program.

• We grew to 150+ nationwide wholesale partnerships with a 4.9 rating and 73% retention rate - proof that authentic, thoughtful design can transform both customer experience and business growth.

As an Experience Lead at Salesforce, I guided Fortune 500 clients through complex platform transformations, balancing technical challenges with human-centered design.

• I crafted high-fidelity prototypes and built custom design systems within Salesforce Lightning, ensuring scalable solutions that felt intuitive to users.

• Working closely with diverse teams, I developed information architecture and systematic patterns that could scale across enterprise platforms.

• Through collaborative workshops and mixed-method research, we created experiences that delighted users while meeting ambitious technical requirements.

As part of Salesforce's Experience Design team, I found my passion for transforming complex enterprise challenges into elegant solutions.

• Working with Fortune 500 clients, I turned intricate business requirements into experiences that felt natural and intuitive.

• Through deep user research and close collaboration with product teams, I crafted high-fidelity prototypes that made powerful functionality feel effortless.

• I worked cross-functionally with engineering teams to implement and test our designs with our customers.

As an Audience Analytics Analyst, I helped Fortune 500 companies create more personal digital experiences through data-driven insights.

• By crafting detailed user personas and journey maps, I enabled clients to better understand their audiences and deliver tailored e-commerce and digital marketing experiences.

• Consulting with top CPG and finance companies sparked my passion for user-centered design, showing me how combining customer data with thoughtful personalization could transform digital interactions.

My journey into experience design began at Liberty Mutual, where analyzing customer data led me to discover the power of human-centered design.

• Through focus groups and close collaboration with our research team, I learned to translate user insights into meaningful experiences.

• Creating personas, journey maps, and running A/B tests showed me how involving customers in the design process leads to products people love to use.

• Designing customized audience segments to target through end-to-end digital media strategy, increasing conversions and customer retention.